How to turn search into a reliable conversion tool

The goal of every successful online store is to streamline the customer's journey as much as possible. Search Ready, a specialized division of MFGroup, continuously improves its intelligent search solution designed to perfectly understand your customers. It handles typos, comprehends natural language, and instantly delivers highly relevant results, which demonstrably increases conversions and prevents site abandonment.

However, the e-commerce environment is dynamically evolving, and shopper demands are constantly rising. Therefore, we are continuously developing the Search Ready platform and refining its features based on what online store owners truly need.

We are now introducing a suite of entirely new features designed with one primary objective: to maximize your sales and simplify the purchasing process for your customers.

Popular content: Show the most requested items before the customer starts searching

How do you sell products to undecided visitors who do not yet know exactly what they are looking for? And how do you ensure that your product offering consistently reflects current trends without requiring tedious manual management? The answer lies in our flagship new feature—Popular content.

Immediately upon clicking the search bar, even before typing the first letter, customers are presented with the most sought-after items from your store. The system automatically connects to your Google Analytics 4 data and continuously evaluates sales, views, and add-to-cart actions. The selection thus takes on a life of its own, automatically responding to seasonal fluctuations. Furthermore, artificial intelligence smartly consolidates product variants under a single representative to ensure the displayed selection is as diverse as possible.

Buy button: Add products to the cart directly from the autocomplete

Conversely, if your customer knows exactly what they want, why force them through unnecessary clicks to reach the product detail page? For these instances, we are introducing the ability to add a product to the cart directly from the search bar.

Customers can place their selected goods into the cart directly from the autocomplete suggestions. For products with variants, the system automatically offers a quick selection of size or color within a streamlined window. This reduces the purchasing process to the absolute minimum.

This feature is currently available for e-commerce stores on the Shoptet and Upgates platforms.

Intelligent recognition: Find products even with inaccurately entered codes

Are you losing lucrative sales due to minor errors when buyers or technicians transcribe codes from invoices? The new Intelligent recognition feature reliably eliminates this issue.

Search Ready now tolerates missing hyphens, spaces, and typos in SKU or EAN code entries. Even if a customer inputs only a fragment of a number or uses an unusual character, the system knows exactly what they are looking for and guides them to the correct product, which would otherwise end up in the "not found" category. We have tested this function on 35,000 real products, and you can view the test results here.

Unlocking hidden information: Contextual search in documents

Do your customers struggle to locate important technical data sheets, manuals, or safety instructions hidden within complex files? With Contextual search in documents, artificial intelligence scans not only the metadata but also the actual content of PDF, Word, Excel, or e-book files.

It can recognize the visual structure of the text, headings, and tables, presenting the resulting document in the search with a clear title and an accurate description. You will no longer lose a customer simply because a required technical specification was missing and could not fit into the standard product parameters. Furthermore, you will save time, as the meticulous transcription of technical specifications into parameters—and the evaluation of which are essential—is highly time-consuming.

Increase your e-commerce conversions

Are you interested in discovering by what percentage these new features can shorten the path to purchase and increase the conversion rate directly on your online store?

Book a consultation with us and unlock the full potential of the Search Ready tool for your business.

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