Besta
Besta is a leading supplier of bathroom fixtures and installation materials, renowned for its expansive product range and professional service. We introduced the advanced Search Ready tool on their website and conducted a full marketing audit. Through that process, we ensured their advertising campaigns became truly effective.
The project was led by our Digital Vision division, which crafted and executed a comprehensive performance marketing strategy for Besta. It showcased the power and potential of cross-divisional collaboration within our group: search-generated insights fueled marketing efforts, while increased traffic helped optimize the search process itself. The shared data loop accelerated conversion optimization, maximizing the impact of our work on the client's business.
The project’s primary goals were clear: increase revenue, sustain campaign performance, and maximize return on marketing investment.
We kicked off with a critical tech upgrade—the deployment of Search Ready. Visitors could now find relevant products more intuitively and quickly. This shift immediately improved navigation and increased the likelihood of purchase. As soon as the first signs of success and sufficient search data emerged, we rolled out the marketing strategy.
Digital Vision conducted a marketing audit, uncovering key gaps in tracking. Data on conversions, revenue, and ad-channel performance were unreliable. With accurate tracking in place, we redesigned campaigns both structurally and strategically. In tandem with Search Ready, we created a robust synergy between user experience and performance advertising.
We utilized Search Ready as the cornerstone of customer experience. Shoppers often arrive at e-commerce sites with precise needs—but struggle to navigate a broad catalog. Launching Search Ready aimed to solve this problem by enabling intuitive and immediate access to relevant items, regardless of the initial query.
Following the deployment of Search Ready, we leveraged its data for performance marketing. Using Google Tag Manager, we adjusted the e‑commerce data layer and implemented precise tracking of conversions, order values, and key metrics—essential for smarter growth decisions.
We overhauled PPC account structures, shifting from outdated text-heavy formats and undifferentiated strategies to a modern approach featuring:
We also allocated budgets based on channel performance. Separately optimizing Google Ads and Sklik—which each had unique targets, audiences, and performance logic—let us channel resources where returns were highest.
Leveraging Search Ready data, we refined the product feed (improving names, images, and promoting higher-margin items), which boosted campaign ROI. All progress was transparently reported via an automated Looker Studio dashboard, offering real-time insights.
By fusing tech innovation, performance marketing, and precise budget targeting, we achieved outstanding outcomes after one year of collaboration:
This project highlights the importance of cross-functional collaboration. Integrating Search Ready with performance marketing propelled Besta's business results to a new level.
“We didn’t expect search enhancements to have such an impact—but Search Ready convinced us. Clear proof it works.”
Do you need a new website or a custom web application? Do you seek innovative strategies to enhance efficiency or set your brand apart? Let’s work together to transform your business challenges into opportunities and success. Whether you're tackling a specific issue or planning for long-term growth, we're here to help you achieve your goals.
MEDIA FACTORY Group
Žerotínova 32
130 00 Prague 3 - Žižkov
