In marketing, we say that content is king. But what happens when the king grows old? What if the footage that worked perfectly a few months ago suddenly doesn't reflect reality, because the products featured in it are no longer on the market?
This is precisely the problem more and more brands are facing. They've invested in high-quality video campaigns with strong messaging, campaigns that resonate with their target audience and reflect their brand. However, when those videos feature products that have since been discontinued, it becomes a serious issue, not just practically but possibly even legally and most of all reputationally.
When videos mislead
A video ad isn't a product catalog—it doesn't have to match the current offer line by line. But consumers notice details. If someone spots a product they like in your video and finds out they can't buy it, disappointment kicks in, and worse, trust takes a hit. Trust is the cornerstone of marketing.
According to the Edelman Trust Barometer 2021, 88% of consumers say brand trust plays a crucial role in purchase decisions. One poorly timed ad with outdated visuals could cost you valuable credibility.
Then there's the legal angle: misleading advertising can have consequences. Even a quick glimpse of an outdated product can land you in hot water.
Old content, new costs
At this point, most companies face a tough decision: reshoot the video or scrap the campaign altogether due to cost. A new spot means a new crew, budget, and stress.
According to 2025 data from Advids, producing a marketing video costs between $1,500 and $7,000 per minute. And that's for standard videos—not polished brand spots with professional crews, actors, scripts, and multilingual variations. Such projects can efficiently run into tens of thousands of dollars. And even then, there's no guarantee the new output will match the original's impact.
There's a better way. And you don't even need a camera.
At MEDIA FACTORY Group, we're wired to find innovative, unconventional solutions. This time, our design experts from the Digital Vision division went the way. When we come across content that still works but feels visually outdated, we know exactly what to do: we use VFX—visual effects.
We can update your video with a digital facelift to keep everything relevant. We can replace a product, a package, a manual—anything that needs to change—so seamlessly that no one will notice. There are no visible "effects." Just a clean, functional result.
Our team builds detailed 3D models of the new product, inserts them into the original scenes, and perfects everything from lighting and shadows to reflections, so it looks like it was shot that way from the start.
More than just a touch-up
This approach saves money, time, and stress. But more importantly, it preserves authenticity. You can keep using your high-performing campaigns across video ads, banners, static visuals, and social media.
A digital facelift helps keep your brand visually consistent, legally sound, and marketing-ready. And it can be done without spending a single day on stage.
Got a video that no longer reflects reality, but you're not ready to reshoot it?
Let's talk. We'll find a way to bring it back to life. Fast, clean, and effective—just like it's done in 2025.
