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Search is more than just “the search box”
Search on an e-shop is not just the little box with a magnifying glass in the corner. It is a smart business tool that can directly influence revenue, customer behavior, and the overall shopping experience. Customers only see the input field, but behind it lies a sophisticated system. A truly effective search engine is built from several interconnected layers.
In this article, we’ll take a look under the hood of Search Ready. It is designed not only to help customers find and buy products, but also to help your business grow.
Autocomplete: first aid for typing
The autocomplete feature in Search Ready activates as soon as a customer starts typing in the search field. It can suggest specific products, categories, brands, or articles. It operates across a wide range of settings, specialized algorithms, and business signals, significantly shortening the customer’s path to their goal.
At the same time, autocomplete is only the first stage of the search process. The next step is displaying the full search results.
Full search results: searching at the next level
Search Ready displays full search results as the second step after autocomplete, or immediately by default, depending on the client’s preference.
Let’s take a look at what full search results look like.
These results use the same underlying search algorithms and principles as autocomplete, but they offer a far more advanced and comprehensive user interface.
A key element is faceted filtering, which speeds up the journey to the specific product a customer is looking for. You also need the ability to sort results by criteria other than relevance, such as price, popularity, alphabetical order, and more.
The listing is, of course, complete and paginated, and at first glance, the user sees much more information than in the autocomplete view.
Relevance: Who decides what comes first?
Customers expect the best results at the top. That’s no coincidence. When ranking results, Search Ready primarily considers relevance: the match between the search query and product attributes. But that’s far from all.
Relevance itself can be influenced by dozens of parameters and settings, which we fine-tune individually for each client.
We also bring a business perspective into search. We work with signals such as product popularity, preferred brands, promoted categories, new arrivals, promotions, product margins, sales performance, and more.
The correct product order plays a decisive role in whether a customer completes a purchase or leaves. Incorporating business signals significantly improves our clients' results. And the best part is that you can influence how products are ranked in the results yourself.
Analytics: search as a data source
Search data provides valuable insights into user behavior, intent, and goals on websites and e-shops. Search Ready collects its own data and also creates entirely new events in Google Analytics. You can then use the collected data for further analysis.
It answers questions such as what people are searching for, what they find and don’t find, how often they click, and when they abandon their cart.
Based on this information, you can continue to fine-tune and optimize not only search, but also product descriptions, site structure, or even your entire offer. You know what your customers want, and you know it more precisely than retailers who only have access to traffic data.
Think of search as a salesperson who tells you at the end of the day what customers asked about, which shelves they stopped at, and which shelves drove them away.
UX integration: making search feel native to your e-shop
Technical performance alone is not enough. Search must also look good and respond quickly. Above all, it has to feel like a natural part of your e-shop; otherwise, customer trust is disrupted. This is where Search Ready excels.
As a basic, free benefit, we provide a search results page that visually matches the e-shop in all key aspects. If it’s important to you and you’re willing to invest, we can further customize it to ensure it is 100% identical to your e-shop’s design.
We also naturally prioritize mobile usability, fast load times, and smooth transitions between search results and product or category detail pages.
The team behind the scenes: what Search Ready does continuously
Search Ready is not just a technology. It is a service backed by a team of experts who constantly monitor, tune, and improve it. We provide monitoring, regular reports, optimization recommendations, and active support. If something goes wrong, we are ready to step in immediately and resolve the issue.
We welcome client feedback, whether they suggest interface changes, propose improvements, or stay actively involved. That collaboration helps us and our product move further toward delivering an exceptional customer experience.
What this means for your e-shop
Effective search is not a one-time feature. It is a living system that connects technology, data, and business. Search Ready saves you time, increases revenue, and improves customer experience without complex implementation or in-house development. We handle the entire process so that you can focus on growth.
We’ve learned to think about search not as a marginal feature, but as an active sales assistant. That mindset has become our mission: to convince retailers of the importance of high-quality search and to improve the online shopping experience as a result.
Join us.Book a consultation, and we’ll show you what Search Ready can bring to your e-shop.
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