Building a web application isn’t just about technology. To truly support your business, the process needs a clear vision and solid structure. That’s where our method comes in – a framework that maintains direction from the initial concept to long-term operation.
At MFG Group, Media Factory emphasizes a well-structured Customer Journey – a step-by-step approach that consistently delivers results. Seven interconnected phases help us create digital products that are practical, scalable, and business-driven.
Why it matters
Most digital projects don’t fail because of poor code. The problem usually hides under vague requirements, weak planning, or a lack of structure.
Our Customer Journey helps avoid all that. Each phase has a clear purpose and tangible outcomes – and every step naturally builds on the one before it. That way, the project stays on track, avoids delays, and doesn’t waste time with rework.
7 phases that bring order to development
1. Project preparation – a launchpad
Every successful digital product begins with a solid foundation. We start with a thorough business analysis to fully understand the client’s industry, goals, and internal processes.
Then, through structured workshops with key users and stakeholders, we uncover not just requirements – but also context and motivations.
Together, we define project goals, key features, and success metrics. The output is a comprehensive document covering everything: requirements, priorities, cost estimates, timelines, and technical recommendations. This becomes the foundation for every next step.
2. Strategy and planning – a clear outline
Here we turn vision into action. The priorities and metrics set earlier are translated into a detailed roadmap with milestones, clearly showing what will happen, when, and why. This helps everyone involved understand how each part benefits the business and the users.
We also design the technical architecture, identify potential risks, and plan for alternate paths. We know projects can change direction – but with a solid strategy, it’s easy to course-correct and keep moving forward.
A well-crafted strategy transforms a checklist into a guided journey. It’s how we manage time, budget, and resources effectively.
3. UI/UX design – usability first
We don’t judge an app by how it looks – but by how it works. That’s why we prototype and test user flows with real users before development begins.
Based on real data, we design the structure, navigation, and data flows to make the app intuitive and easy to use. This means less training, fewer support tickets – and happier users.
4. MVP development – fast functional core
We start with an MVP – the minimum viable product. It includes only the core features necessary to meet the main goal and collect feedback from real users.
The MVP is developed in agile sprints with a focus on quick delivery and continuous testing. This gives us a functional foundation early on, helping save both time and budget – and guiding the next development steps with real user insights.
5. Go live – smooth deployment
The production environment must be fast, secure, and ready to scale. We deploy using DevOps principles and CI/CD automation – ensuring a smooth and low-risk launch.
Before going live, we run extensive testing, fine-tune performance, and check all system functions. Post-launch monitoring means any issue is resolved before users even notice.
6. Ongoing development – software that evolves
Launching the system is just the beginning. We continue monitoring usage, analyzing data, and gathering feedback. This helps us identify what works – and where to improve.
We refine existing features, add new ones, and boost performance. Your app stays up-to-date, secure, and effective over time. It grows with your business instead of collecting technical debt.
7. Hosting and support – a stable foundation
Reliable app performance needs more than clean code. We provide secure, stable hosting – whether on dedicated servers, in the cloud (Azure, AWS, Google Cloud), or hybrid environments.
Our support adapts to your needs – from regular maintenance to 24/7 critical monitoring.
When the process makes sense
Structured development might have once seemed like unnecessary paperwork. But the truth is – it’s the only way to get digital solutions with real, lasting value.
Our Customer Journey is based on years of experience. We rely on it every day – because it works. Whether it’s a client portal, internal system, or enterprise platform, every phase has its reason, outcome, and measurable impact.
Want your project to have a clear direction and long-term success?
Let’s talk – and walk through your Customer Journey together.
